Marketing

Marketing knowledge is relevant today for every person. They are mandatory for managers and specialists of planning and economic services, marketing departments (sales managers, marketers, advertising managers), entrepreneurs and businessmen.

The course is intended for students who want to improve their qualifications. Its study will allow you to gain comprehensive knowledge and practical skills in organizing marketing activities and using marketing tools to achieve the market goals of the organization.

As a result of training, students will be able to conduct and organize marketing research necessary to capture the business advantages of the organization; manage and maintain competitive products / services or the portfolio as a whole; establish and develop effective support for the channels of bringing goods to the market, create effective advertising.

The course was developed under the guidance of M.V. Makarova - Candidate of Economic Sciences, Associate Professor of the Department of Economic Theory and World Economy of the Non-State Educational Private Institution of Higher Education "Moscow Financial and Industrial University" Synergy ".