Managing the modern publishing process

In a market economy, maintaining and developing a successful publishing enterprise requires the development and adoption of rational management decisions. Management is critical here.

The course is intended for students who want to improve their professional qualifications. For specialists, chief editors of publishing houses, managers of book, magazine, advertising, Internet projects, this condition is mandatory.

Successful completion of the course will allow students to: - get a clear idea of ​​the responsibilities of the manager of the publishing house on strategic development issues; - master analytical tools to develop a realistic company strategy in the light of internal and external factors - develop a strategy for the formation of a publishing portfolio and a plan for its implementation through effective editorial structures and processes. - apply basic financial instruments to plan and achieve the financial goals of the company;

Course developer: E.V. Solovyova - candidate of philosophical sciences, editor-in-chief of the "Book Industry" magazine, implementation of projects: "Cultural Map of Russia", "Monitoring of the Moscow Book Market".